Ready For More?

If you like what you’ve seen here, you’ll definitely want to catch our live show. So, just give us a call or shoot us an e-mail and we’ll be happy to impress the heck out of you.

Visit Us: 600 W. Fulton, Suite 710, Chicago 60661

1-312-867-7750 jblanchette@pointbcommunications.com

We’re Not Your Typical Marketing And Branding Agency.

Point B is a nimbly sized agency that for over 40 years has built its success by helping other companies achieve theirs. We don’t have an agency basketball court – or an in-house barista. And we’re not a bunch of creative purists convinced that what we do is art. We are roll up your sleeves, get your hands dirty marketers who judge our success by your bottom line, not our dusty awards shelf. 

Simply put, Point B builds brands. Brands that stick – Brands that resonate – Brands that connect with people on an organic level. We do it through compelling work, insightful strategies and meticulous planning. And we do it on time and on budget. It’s not always easy, but we do our best to make it look that way. And have more than a little fun doing it.

The Powers that B

These are some of the smart, infectiously fun people who hang their hats here at Point B. And you’re not going to find a more eclectic group of creative upstarts anywhere in the business.

Rob Grusin

President

Rob Grusin Rob Grusin
Hamish McDonald

Vice President Client Services

Hamish McDonald Hamish McDonald
Cary Lahucik

Vice President Operations

Cary Lahucik Cary Lahucik
Magda Drab

Controller

Magda Drab Magda Drab
Chris Zylka

Associate Creative Director

Chris Zylka Chris Zylka
Carol Holderfield

Senior Art Director

Carol Holderfield Carol Holderfield
Richie Alday

Traffic Manager

Richie Alday Richie Alday
Stephanie Fallara

Senior Account Executive

Stephanie Fallara Stephanie Fallara
Jaclyn Blanchette

Account Executive

Jaclyn Blanchette Jaclyn Blanchette
Becky Frass

Visual Designer

Becky Frass Becky Frass
Katie Trueman

Account Supervisor

Katie Trueman Katie Trueman
Katie Funk

Account Supervisor

Katie Funk Katie Funk
Mike Browne

Senior Copywriter

Mike Browne Mike Browne
Joe Johnson

Interactive Art Director

Joe Johnson Joe Johnson
Liz-Marie Micula

Account Executive

Liz-Marie Micula Liz-Marie Micula
Madison Jordan

Assistant Account Executive

Madison Jordan Madison Jordan
John Novak

Media Manager

John Novak John Novak
Chris Yuzeitis

Media Manger

Chris Yuzeitis Chris Yuzeitis
Ryan Swanson

Director of Interactive Services

Ryan Swanson Ryan Swanson
Dmitriy Naymark

Director of Search Engine Marketing

Dmitriy Naymark Dmitriy Naymark

Here’s Where We Shine

These are just a few of the things we do. And the truth is, we love doing them. The fact that people pay us money to do them makes it even better.

Strategic Planning

You know where you want to go. We'll show you how to get there with a strategy based on a thorough understanding of the attitudes and perceptions of key stakeholders and target audiences. At Point B, qualitative and quantitative research guides every aspect of our marketing strategy, allowing us to develop tactics that will help you move the needle.

Media Planning & Buying

We crunch the numbers. We make the buys. And get you out there where you need to be seen. Our plans are organized by market segment, detail budget allocations for each medium, and illustrate timing of each initiative to show in-market coverage for each media vehicle. They are then updated weekly to ensure that we’re working with timely information regarding budget status, committed vs. non- committed purchases, and upcoming reservation and material deadlines.

Website Design

Designing and developing compelling websites isn’t magic. We just make it look that way. Unlike other agencies that farm out the work to third parties, we do it all in-house – site structure, user interface design, content development, HTML scripting, Java scripting and forms development. That way we can ensure that your website works exactly the way we said it would.

Brand Creation

This is the meat and gravy of what we do. We build brands that excite, entice and breathe life into your business. From naming and logo development to full-scope brand articulation, branding is typically our first endeavor with any client and sits at the core of everything else we do.

Digital Marketing

We turn kilobytes into killer digital marketing campaigns. Campaigns that don’t just fill space – they grab attention. For search engine marketing, Point B employs a team of PPC and SEO experts to ensure your brand not only ranks towards the top, but also gets clicks that lead to conversion.

Collateral & Direct Mail

Some people think of direct mail marketing as ‘old school’. But the way we do it’s more like a ‘higher education’. Point B employs a full staff of creative professionals including writers, designers, art directors, pre-press experts and multimedia specialists to oversee all our promotional, print, collateral, signage and outdoor materials.

The A Listers Who Count On Point B

You can’t do great work without some great people to do it for. These are just of few of the terrific clients who have given us their business, their trust and the creative opportunity to do what we do best.

Our Work

  • quotes-2 The team at Point B is never at a loss for ideas. They are on top of trends, efficient with reporting and always analyzing data to see what we could be doing to perform better. Our account team is on top of their game with quick responses and bi-weekly review calls. quotes-2

    – Leslie Cooke, 360 Chicago
  • quotes-2 Point B is an incredible group of highly talented, smart & creative people! They're ability to create and execute anything from brand strategy, marketing communications, digital media, websites and more is impressive! They treat every client like family & I love that! quotes-2

    – Lyndsay Czwornog, Symphony Healthcare
  • quotes-2 PointB assisted our resort with brand development, marketing plans, ad selection and creative. Their expertise in these area's is remarkable, and they go far beyond just recommendations. We have been extremely pleased with Point B and I would highly recommend to anyone looking for these services. quotes-2

    – Jennifer Graham, Waterstone Hotel & Marina
  • quotes-2 Point B provides excellent customer service & beautiful design work! Highly recommended for graphic design and printing! They are the best! quotes-2

    – Michelle Simpson, Sonesta Philadelphia
  • quotes-2 Its been a pleasure working with Point B Communications. There is a true sense of partnership and professionalism from the team. More importantly, there is great communication and working relationships which have led to excellent, creative, media planning and overall work. quotes-2

    – Sylvia Jones, Presbyterian Homes
  • quotes-2 The team at Point B is never at a loss for ideas. They are on top of trends, efficient with reporting and always analyzing data to see what we could be doing to perform better. Our account team is on top of their game with quick responses and bi-weekly review calls. quotes-2

    – Courtney Nobilio, Grand Geneva
  • quotes-2 Great creativity when we were looking for a renovation campaign - the theme we selected was spot on for the message we wanted to convey while still tying to our brand. Team is very responsive to needs and flexible when working on projects. Very collaborative partnership! quotes-2

    – Tina Baitan-Jones, DoubleTree Orlando