How does a relatively small, neighborhood hotel compete against a downtown market filled with legendary boutique hotels and major hospitality brands? Simple. You give your guests something that no other hotel can offer them – a genuine neighborhood experience. With our ‘Stay Like A Local’ campaign for the new Hotel Versey, Point B leveraged the property’s uniquely eclectic vibe and its unparalleled neighborhood location to offer visitors a chance to experience the city on a personal level. Allowing them to become part of it, not only during their stay, but forever afterwards.