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Sonesta Hotels & Resorts

Building on the success of our work for their Sonesta ES Suites brand, Sonesta Hotels and Resorts asked Point B to conduct an extensive brand review for all their full-service properties in the United States. After identifying brand inconsistencies in the advertising and collateral materials used by the individual properties, Point B created a series of collateral pieces designed to reinforce the brand messaging while highlighting the amenities of each individual property. Sonesta was so impressed by the work Point B created, they named us the Agency of Record for their corporate account as well as all their full service hotel properties.