Turning
Target Audiences...

At Point B, we don’t market to workers. We speak to them. We put ourselves in their boots, on the job, to understand what moves them — and what they want. 

When it comes to tools and trade, everything starts with strategy. We take the time to get to know your buyers, learning what speaks to your retailers and motivates them. And, at the heart of it, selecting the right routes to use so that when you talk, customers listen. 

...into
Lifelong Buyers

We turn real-world, on-the-job benefits into reasons to believe, to buy, to commit. Most importantly, we showcase your industry expertise and thought leadership to those who care — building recognition and inspiring customer action. 

We work with you to create real strategies, and real solutions. All based on our real-life knowledge and experience. Because when the work is real, the stories have to be too.

Proven Results

See the Work

The Right Tool for Every Task

Adventure awaits Every company is unique, which is why our partnership style is built around fine-tuning and supporting your specific goals. Whatever your trade, whatever your product, we work with you to develop a custom game plan — made to fit you specifically. 

What We Do

Here are just a few of the things we do. And the truth is, we love doing them. The fact that we’re making a difference by doing them makes it even better.

Lead
Generation

X

Lead Generation

Point B is dedicated to helping communities thrive by providing targeted, data-driven lead generation services. Our team has extensive experience in the industry, understanding the unique challenges lead generation and opportunities it presents. We tailor our lead generation strategies to meet the specific needs and goals of your community. From strategy development to execution and optimization, we provide ongoing support to ensure your campaigns are successful.

Brand
Development

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Brand
Development

Branding is the meat and gravy of what we do. We create strong, memorable brand identities that resonate with both seniors and their families. These services include comprehensive market research, compelling storytelling, and visually appealing design to build trust and differentiate your community in a competitive market.

Digital
Marketing

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Digital
Marketing

We turn kilobytes into killer digital marketing campaigns! At Point B we combine a deep understanding of the senior demographic with cutting-edge digital strategies to create engaging, targeted campaigns that drive results. We leverage data analytics, personalized content, and innovative online platforms to enhance your brand visibility and foster meaningful connections with potential residents and their families.

Photography
& Video

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Photography
& Video

At Point B, we create engaging and emotionally resonant videos that showcase the unique features and vibrant life of your community. Utilizing professional filming, compelling narratives, and high-quality editing, we effectively capture the essence of your community, attracting prospective residents and bringing your brand to life.

Print
Collateral

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Print
Collateral

We produce high-quality marketing materials that effectively communicate the value and appeal of your unique community. Our services encompass the creation of brochures, flyers, and informational packets, all designed with compelling visuals and persuasive content to engage potential residents and their families. Through smart design and compelling copy, we’ll translate your brand consistently across all of your collateral pieces.

Lead
Nurturing

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Lead
Nurturing

At Point B, we help you build and and maintain relationships with potential residents through personalized and timely communication. We utilize targeted email campaigns, informative content, and follow-up strategies to guide prospects through their decision-making process, ultimately increasing conversion rates and fostering trust.

"Really appreciate all you do and the partnership!"

Amanda Davitz, Associate Marketing Manager   
Red Kap and Dickies

Contact Us

If you like what you’ve seen here, you’ll definitely want to catch our live show. So, just give us a call or shoot us an e-mail and we’ll be happy to impress the heck out of you.