Sonesta Select

In 2020, Sonesta International Hotels expanded its portfolio by acquiring almost 60 Courtyard by Marriott properties across the US. The properties were “select-service” locations, a new portfolio to the Sonesta brand. A hybrid between limited- and full-service accommodations, select-service properties offer affordable pricing without compromising on in-room amenities. Sonesta tasked Point B with developing an entirely new brand, voice and style guide for the new division of the Sonesta family.