Setting Your
Community Apart...

At Point B, our DNA is infused with 45+ years of success in moving people to places, to purchase and to plan. We move today’s seniors and their adult children to find the best places to meet their needs.

Marketing to today’s seniors isn’t what it was just five years ago. As more and more baby boomers enter the senior market, they are not only looking for a more sophisticated range of amenities and services; they’re also expecting a more sophisticated approach to marketing those services to them.

...to Get
You Ahead

Unlike more traditional healthcare and senior living marketing agencies, we use our expertise in hospitality marketing to help our clients offer the kind of lifestyle and experience-rich inspiration that today’s seniors are looking for.

Customized Solutions

There are no Every community is unique. We offer a holistic, collaborative planning approach that is designed to align with your specific business goals, providing a mix of recommendations that are tailored for your community.

What We Do

Here are just a few of the things we do. And the truth is, we love doing them. The fact that we’re making a difference by doing them makes it even better.

Lead
Generation

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Lead Generation

Point B is dedicated to helping communities thrive by providing targeted, data-driven lead generation services. Our team has extensive experience in the industry, understanding the unique challenges lead generation and opportunities it presents. We tailor our lead generation strategies to meet the specific needs and goals of your community. From strategy development to execution and optimization, we provide ongoing support to ensure your campaigns are successful.

Brand
Development

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Brand
Development

Branding is the meat and gravy of what we do. We create strong, memorable brand identities that resonate with both seniors and their families. These services include comprehensive market research, compelling storytelling, and visually appealing design to build trust and differentiate your community in a competitive market.

Digital
Marketing

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Digital
Marketing

We turn kilobytes into killer digital marketing campaigns! At Point B we combine a deep understanding of the senior demographic with cutting-edge digital strategies to create engaging, targeted campaigns that drive results. We leverage data analytics, personalized content, and innovative online platforms to enhance your brand visibility and foster meaningful connections with potential residents and their families.

Photography
& Video

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Photography
& Video

At Point B, we create engaging and emotionally resonant videos that showcase the unique features and vibrant life of your community. Utilizing professional filming, compelling narratives, and high-quality editing, we effectively capture the essence of your community, attracting prospective residents and bringing your brand to life.

Print
Collateral

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Print
Collateral

We produce high-quality marketing materials that effectively communicate the value and appeal of your unique community. Our services encompass the creation of brochures, flyers, and informational packets, all designed with compelling visuals and persuasive content to engage potential residents and their families. Through smart design and compelling copy, we’ll translate your brand consistently across all of your collateral pieces.

Lead
Nurturing

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Lead
Nurturing

At Point B, we help you build and and maintain relationships with potential residents through personalized and timely communication. We utilize targeted email campaigns, informative content, and follow-up strategies to guide prospects through their decision-making process, ultimately increasing conversion rates and fostering trust.

I’m so excited to tell everyone how amazing you are to work with!”

LISA POLANSKI   Porter’s Neck Village

“I truly believe your collaborative efforts have brought us incredible success!”

HILARY HANLEY   The Roosevelt at Salt Creek

Contact Us

If you like what you’ve seen here, you’ll definitely want to catch our live show. So, just give us a call or shoot us an e-mail and we’ll be happy to impress the heck out of you.